B&Q’s new and exciting
One Planet Home® brand launches next month and is aimed
at helping customers to achieve One Planet Living in the home
through products available at B&Q.
One Planet Home is part of BioRegional’s international
One Planet Living® programme. B&Q’s One Planet
Home brand helps customers to shrink their Ecological Footprint,
whereas the company’s One Planet Living plan is designed
to move the business towards true sustainability measured
against targets set for each of the 10 One Planet Living
principles.
The One Planet Home products are grouped into the six principles
most relevant to B&Q’s ranges - save energy, save
water, grow your own, recycle, conserve nature and healthy
homes.
BioRegional has been working with B&Q to ensure that
every product will either help reduce the customer's impact
or it is the most sustainable out of a group of products.
Each product has also gone through a process to guarantee
it has been sourced responsibly. Product packaging will
encourage customers to start their own eco action plan saying:
“This product can help you achieve One Planet Living
as part of your eco action plan. See www.diy.com/oneplanethome".
Customers will be directed towards a B&Q version of
BioRegional's online One Planet Living Calculator and Action
Plan (detailed in the next article).
Many of the One Planet Home products not only help customers
limit their environmental impact but also save them money.
This will be highlighted in an autumn campaign to save both
energy and money, concentrating on insulation, energy efficient
lighting, and heating.
Anyone wanting to find out more can go to www.diy.com/oneplanethome. |

 |